An office space can support a company's message by reflecting the organization's brand. Although the word may bring to mind the images of a Nike or Apple logo, a business's brand actually describes how a business is perceived by the public - what the company sells and values. A strong and consistent brand message can attract customers and bring in new business, while a weak one may deter business or leave a company unknown among customers.
Here are a few tips for creating an office that reflects the company's brand:
A business owner might want to reflect upon what the brand represents before purchasing office furniture. A health or fitness business, for example, should refrain from filling the office space with furniture that can cause injury or vending machines stocked with junk food. Instead, the office owner may want to invest in ergonomic furniture and a water cooler.
Use company colors and logos
If a business owner uses particular colors in their logo, they may want to use the same colors when choosing the business furniture and paint colors. This reinforces the brand and ties everything together.
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