Tons of people make personal goals for the new year, but what about companies? According to a survey conducted by Constant Contact, 53 percent of small businesses make resolutions yet only 33 percent keep them. The study also revealed that, when compared to personal New Year's resolutions, 53 percent of respondents said business goals were easier to keep.
The type of New Year's resolutions run the gamut from reaching more customers to increasing social media presence. If you are the head of a small business consider adopting some goals of your own. You can break them down into quarterly goals or set loftier aspirations that will take the whole year.
Here are a few examples of goals from which many small businesses can benefit:
Many employers are taking a look within and striving to make their workers happier. This is a great goal to work toward because it's important for all companies to have a strong foundation. One way to make sure your staff is satisfied is by giving them comfortable office workstations. For example, each employee that sits for a long period of time should have an ergonomic chair. This seat will help prevent neck and back strains.
Blogging is a great way to get organic traffic to your website. Additionally, it helps spread the news about what is going on with the company. Think of your blog space as a method of speaking to current and potential customers. You should update it regularly, so assign a few people the task so no one employee feels bogged down by the extra workload. You should also have a good mix of content, such as information on product lines, customer and employee profiles and pivotal company news such as mergers or new hires.
Use resources productively
Depending on the type of company, startup expenses could be steep. So it's important to make large investments in technology where it could be utilized the most. For instance, if you have many international customers or business partners you might as well purchase a quality web camera and monitor to place in the conference room. If you want to increase your social media presence, conversely, you can allow everyone to use tablets or smart phones in the office so they can tweet, blog and post pictures to Facebook on consistent basis.
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